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Mix the ingredients of your dry rub together thoroughly. Thickly coat the outside of your roast with your rub. For best results, let rest overnight in a ziploc bag in the refrigerator.
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Preheat your oven to 300º.
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Melt your butter in a large skillet (large enough to accommodate your roast). Get your pan pretty warm, but unlike a good cooking oil like canola, your butter will burn if you get it TOO hot, so be careful. When the butter looks hot and begins to brown, place your roast in the pan to sear. It should sizzle when you put the roast in. Sear all sides of the roast for about 3-4 minutes.
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After you have a good sear, place the roast on a roasting rack or oven safe cooling rack, and then place that in the center of a roasting pan.
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(Optional Rosemary Veggie step) Melt 3 tablespoons butter in a small pot. Add your garlic and rosemary and let them get all lovey and comfortable with each other on medium heat for about a minute, set aside for just a bit. Put all your chopped veggies in a large bowl. Add your garlicky-herby butter to the bowl and toss. Now, place your rosemary veggies around your roast.
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Place the roasting pan with roast and veggies in the oven. Now this is where it gets a little tricky. There’s not really a set time for how long to cook this stuff. Let me explain. If you got a 1.5 lb tri-tip, and the Averett Home fan down the street got a 2.5 lb tri-tip, and you both cook them at 300º for 30 minutes, yours will be pretty well done, while his will be mooing still. Okay, that’s a slight exaggeration, but you get the idea. So, how do you know when it’s done? A meat thermometer of course!! For a rare roast, you want an internal temp (at the thickest point) to be 125º. For a medium roast, you want 140º. Now, you’ll want to take it out of the oven a good 5º BEFORE reaching your final temperature. Trust me on this one. In other words, if you want it rare, take it out of the oven at 120º. If you want it medium, take it out at 135º. It will continue to cook and go up an additional 5º, I promise. In short, it should take anywhere from 20-30 minutes.
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When you’ve reached the right temp, remove the roast and veggies from the oven, cover with foil, and let it sit for 10 minutes before slicing and dicing (spoiler alert, there will be no dicing). When you’re ready to cut into the roast, cut AGAINST the grain (as opposed to with or parallel to the grain). This will give you the most tender cuts. Enjoy!